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“Coffee Meets Bagel was really born while we were brainstorming about how do we actually make online dating compelling for people to really get excited about it, and not just something that people would choose to do as a last ditch effort,” she told Betabeat by phone.

“Once you make the reservation with the code though, you don’t have to mention it again when you arrive.Through that line, you can either plan a date or exchange numbers to plan one for the future.Users who get a mutual like also receive an email in their inbox with a deal for a local business–something like a complimentary cheese plate or prosecco at a New York restaurant–to incentivize actually going on the date. Kang told Betabeat that she arrived at this online dating model by looking at what customers wanted, and examining what other dating sites were lacking.We recommend venues that people might like and give people a little bit of an incentive to go there.When you connect, you get a text to start talking, and you also immediately get emails saying, ‘By the way, you get this gift from a venue to celebrate your first date.'” The deals angle seems like a great incentive to get people to actually go out, though there are ways to get around having to use the deal on your date. Kang said that each complimentary gift comes with different policies.