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But Xu, who studies China’s emerging dating scene, says the nation’s concept of being “single” is only a recent development.“China used to be a society where there was no dating culture,” she says.“If you play your cards right, you only need to make that purchase once.” While American culture might be partially responsible for Singles’ Day, some companies are now attempting to bring the Chinese holiday to America.
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Last year’s Singles’ Day resulted in .8 billion in sales over the course of 24-hours, which is 2.5 times more than Cyber Monday in the United States.
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In China, there will be an expected 30 million more adult men than women by 2020.